Amplified

The humble t- shirt has come a long way since its origins back in 1913 when they held the function of regulation undergarments for the U.S Navy. Two decades on and the University of Southern California issued t-shirts to its football players to stop their shoulder pads chafing. It wasn’t until students started stealing these for casual-wear that they hit the fashion scene! This crime wave spawned the original printed t-shirts with the university stencilling ‘USC’ onto them as a crime prevention tactic.

You can’t say Amplified doesn’t teach you anything, but enough of the history lesson and back to 2013 where the t-shirt holds a pretty high position on the hierarchy of garments, particularly the printed t-shirt for Spring/Summer 13. With the likes of Commes Des Garcons, Henry Holland, Alexander McQueen and Givenchy rolling them out for the sunnier seasons you know you’re onto a winner.

So where can you get some cool and quirky printed t-shirts that won’t set you back a month’s rent. . . AMPLIFIED OF COURSE!

Head to the shopping part of this site to check out the t-shirts you’ll be ‘rocking’ this summer, because after all students committed crime to get these into fashion for you!

A very (belated!) Happy New Year from everyone here at Amplified, we hope you aren’t feeling too down with the January blues.

If you are missing Christmas (and more importantly the time off!), why not take a trip down memory lane, turn up the heat and play some classic Rolling Stones to make you feel better? It is, after all, 49 years to the day since the band released their first ever EP; the imaginatively titled ‘The Rolling Stones’ had four covers of U.S. ‘rock ‘n’ soul’ classics.

Packed with Mick Jagger’s raspy vocals, the EP was in the UK charts for 11 weeks and shot straight to number one.

So forget the New Year’s resolution of going to the gym and pay homage to the iconic band by rocking out to their greatest albums and squeezing yourself into one of our great Rolling Stones designs.